- Client
- Pepsi
- Industry
- FMCG
- Location
- Złote Tarasy Shopping Mall, Warsaw
- Event Type
- Pop-up Store / Immersive
Positioned right at the main entrance of Złote Tarasy, the Pepsi Treats pop-up store was a multisensory space designed to introduce Pepsi's new flavor line: Pepsi Cream. Over eight days, the high-energy setup drew thousands of visitors, driving genuine brand engagement.
A busy shopping mall during peak hours is a tough place to stop people in their tracks. That's why we designed a sampling station that stood out visually from the moment you walked in. The vibrant pink Pepsi Treats aesthetic naturally sparked curiosity, which we integrated directly into the booth's architecture. Instead of a standard sampling point, we built a space you simply couldn't walk past.
The visitor journey was mapped out to pull people naturally into the activation, with every step encouraging them to stay longer:
Attract
Bold design first. The booth caught eyes immediately, stopping shoppers mid-stride.
Engage
Visitors lined up to play the "Bubble Pop" arcade game across two touchscreen displays.
Gamify
High scores yielded real tokens - players earned 1 to 3 tokens based on performance.
Redeem
Tokens fueled the rest of the experience - used to hunt for Pepsi merch in a claw machine or redeemed for a custom "Treats Float" drink.
Share
A dedicated photo wall incentivized social shares - giving guests an extra token to keep playing.
Through smart spatial design and tight operational execution, we proved that effective retail marketing is about pairing rock-solid logistics with engaging entertainment.
