As part of Pepsi’s summer campaign, we designed and built a mobile ball pit installation that toured major Polish cities and festivals. The concept centered on “diving into the experience” — both literally and figuratively. The activation drew crowds and created buzz, becoming a viral attraction at every stop on the route.
Mobility vs. scale
The biggest challenge was designing a structure that, despite its impressive size and huge weight (thousands of balls and support systems), could be quickly dismantled and transported. We had to create a modular system able to withstand intensive use in demanding outdoor conditions.
Urban logistics and formalities
Running the tour in big city centers required precise logistics planning (oversized vehicle access) and efficient permits for occupying roads and market squares, which involved strict official and technical requirements.
Maintaining operational standards
Working in full sun with a mass flow of participants required our operations team to constantly maintain the hygiene of the zone, the safety of those in the pool and the impeccable look of the branding at every new setup.
