Product Launches

We create spectacular events that turn product launches into nationwide image and sales successes.

Expert support in organizing the presentation of a new product

Expert support in organizing the presentation of a new product

As an experienced event agency, we know you only have one chance to make a first impression. For us, product launches are a process of building excitement, excitement, and a professional presentation that will be remembered by clients, media, and consumers. Our role is to ensure that the presentation of a new product becomes a key moment in your brand's history. We operate throughout Poland, organizing events in Warsaw, Wrocław, and any location that best highlights the character of your innovation.

Our effectiveness is demonstrated by the trust placed in us by global corporations. We have successfully completed projects for brands such as Pepsi, Align Technology, and Galeco. Working with such demanding partners has taught us that a product launch requires impeccable direction, modern technology, and unique stage design.

By choosing John Weston Group, you are choosing a partner who sees product launches and launch events as the art of combining business with spectacular entertainment.

TRUST OF MARKET LEADERS

We provide event solutions for global players and industry leaders. Choose a proven agency that flawlessly implements even the most complex business visions.
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logo 7r
logo AMW
logo Archicom
logo Pepsi
logo Banialuka
logo Echo Investment
logo BBC Earth
logo Google
logo Fresenius Medical Care
logo Caleco
Kalisz logo
Kaufland logo
Medme logo
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Pelion logo
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VOLOV logo
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Kalisz logo
Kaufland logo
Medme logo
Millenium Bank logo
Mpk Wroclaw logo
Pelion logo
Pgf logo
Magic Movers logo
VOLOV logo
sfr logo
Raw Paleo logo
Rymarz Zdort logo
Skanska logo
Urtica logo
Wroclaw Miasto Spotkan logo
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Invisalign logo
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Raw Paleo logo
Rymarz Zdort logo
Skanska logo
Urtica logo
Wroclaw Miasto Spotkan logo
Yoon logo
align logo
Invisalign logo
logo green factory

Check us out

Scope of activities

  • Strategy and creative concept
    We design a theme and event script that coherently showcases the benefits of your product and builds hype before its official unveiling.
  • Comprehensive logistics architecture
    We take full responsibility for coordinating guests, VIPs, media representatives, as well as providing technical support and transport for premiere exhibits.
  • Selection of prestigious locations
    We search for facilities that align with your brand's DNA - from modern convention centers, through lofts, to unconventional industrial spaces.
  • Modern technology and AV equipment
    We implement advanced multimedia systems, 3D mapping, LED screens, and special effects that guarantee a spectacular product unveiling moment.
  • On-site coordination and implementation
    We provide full supervision of lighting and sound management, speaker supervision, and professional staff, ensuring that every agenda item runs flawlessly.

Organizing a product launch for your brand

Discover how a professional launch event can accelerate your business's success. We offer professional organization of product launches and launch events that transform a technical debut into a spectacular nationwide event. Our approach to product launches combines modern immersive technology with precise storytelling, ensuring that every new product presentation builds real interest among customers and the media. We provide comprehensive product launches—from bold creative strategy and event management to comprehensive logistics and top-notch multimedia.

Product launches

Types of events

  • Galas and banquets for key partners

    Galas and banquets for key partners

    Exclusive B2B evenings during which new products are presented in a premium setting, conducive to building business relationships and collecting orders.

  • Press Conferences and Media Launch

    Press Conferences and Media Launch

    Dedicated meetings for journalists, influencers, and bloggers. We provide technical support for television crews, press kits, and unique photo opportunities.

  • Consumer Launches and Roadshow

    Consumer Launches and Roadshow

    Dynamic events in public spaces that allow a wide audience to experience and test new products on the market for the first time.

  • Virtual and hybrid product launches

    Virtual and hybrid product launches

    Modern live broadcasts using AR technology that allow you to reach a global audience without geographical limitations.

introducing the product to the market

Comprehensive facilities

We provide the complete infrastructure for your premiere - from designing the unveiling systems to advanced multimedia.

Location selection and scenography

We create unique decorations and experience zones that introduce guests to the world of your brand even before the official part begins.

Professional direction and AV support

We provide vision directors, sound engineers, and technicians who ensure that your product launch is presented in a way worthy of the world's biggest brands.

Sound, lighting and multimedia

We provide concert sound systems, intelligent lighting, and high-resolution screens that make every detail of your product perfectly visible.

Guest list management and reception

We organize online invitation systems, on-site registration, and professional reception services to welcome guests and distribute launch materials.

Artistic setting and stage hosts

We engage top hosts and artists whose performances are integrated with the premiere's theme, building the appropriate tension before the climax.

step by step

Product launches

We transform your product strategy into an unforgettable spectacle: from a precise briefing, through the design process, to the moment when the entire market is focused on your product.

Briefing and product analysis

We understand your product, its unique features, and your target audience. We decide what emotions the launch event should evoke and what the event's key KPIs are.

Creative concept and cost estimate

We present a unique unveiling scenario (the "big reveal") and a transparent pricing. We select the location that will best "sell" the story of your new product.

Material planning and production

Once the budget is approved, we build the set, prepare multimedia animations, and coordinate guest logistics. This is the stage where every detail is finalized.

Production and direction

On the day of the event, our team takes over. We oversee rehearsals, timing, and coordinate the work of all subcontractors, so you can focus on your guests and the media.

Post-event reporting and feedback

After the premiere, we provide professional photos, videos, and event feedback analysis. We help maintain product interest by providing engaging social media content.

Many industries

We help

Each sector speaks a different language and has its own rules. We design events that respect industry standards while introducing a new quality and fresh energy that will distinguish your brand.

Find out what kind of event your company really needs

Choosing an event format is a business decision, not an aesthetic one. Instead of planning based on intuition, take 3 minutes to complete our short diagnostic survey. Our algorithm will identify the solution that will deliver the highest return on investment (ROI) for your organization and achieve your realistic goals.