Organization of Influencer Events

How do you combine the dynamic, highly unpredictable world of online creators with strict corporate procedures, budget discipline and absolute safety? John Weston Group is an experienced event agency that proves these two opposite poles can work in perfect synergy. We know that modern influencer event organization is something far more important than just an aesthetic photo wall with a sponsor's logo.

It is an advanced, multi-level public relations and experiential marketing tool that requires almost military logistics discipline and technical perfection. Every second of delay in the agenda, every wrong spotlight angle or sound problem immediately turns into negative coverage on social media, which your brand cannot afford.

As your general event contractor, we take all the operational stress off your team. We take 100% responsibility for every stage of production – from original creative work, through event set design, to supervision and coordination of subcontractors. We guarantee that the event will become a viral success and your marketing department will enjoy full comfort and peace of mind.

Average events generate average mentions. Our goal is to create a sensory experience that dominates social media feeds and triggers a strong FOMO effect in the audience. At John Weston Group, corporate event organization for brands and online creators is based on hard social media psychology.

We know exactly how to design a unique unboxing zone, how to choose the texture of set materials so that they reflect camera light beautifully, and how to arrange sensory experiences so that influencers share them instantly and fully organically.

We make sure that brand promotion happens in a natural, prestigious and desire-inducing way. We create physical touchpoints with the product that turn into millions of digital views, building real image value for your company in the digital space.