Today's consumer in the capital of Lower Silesia is bombarded every day with thousands of repetitive advertising messages and has developed a natural resistance to them. At John Weston Group we know that effective ambient campaign organization in Wrocław requires leaving the beaten track in favor of guerrilla marketing and advanced sensory experiences. Wrocław, as one of the most dynamic, youngest and most tech-saturated commercial markets in Poland, rewards bold, smart and engaging projects. Experiential marketing lets your brand go beyond the smartphone screen or a traditional billboard and enter into direct, physical interaction with the audience in the urban space.
Our creative portfolio is built on unconventional projects for global brands and market leaders such as PwC, Volvo and Align Technology. We understand the urban fabric and the psychographics of the region's residents – from students and young IT professionals to consumers looking for unique experiences in the trendy lifestyle zones of Wrocław's Market Square. By choosing professional ambient marketing in Wrocław, you gain a partner able to turn a standard product launch into an engaging cultural event that generates huge organic reach (earned media) and a powerful return on investment.
