Today's consumer in the Tricity metropolitan area is bombarded every day with thousands of repetitive advertising messages and has developed a natural defensive barrier against them. At John Weston Group we know that effective ambient campaign organization in Gdańsk requires leaving the beaten track in favor of guerrilla marketing and advanced sensory experiences. The Tricity, as one of the most dynamic, tourist-heavy and multicultural commercial markets in Poland, rewards bold, smart and engaging projects. Experiential marketing lets your brand go beyond the smartphone screen or a traditional billboard and enter into direct, physical interaction with the audience in the urban space.
Our creative portfolio is built on unconventional projects for global brands and market leaders such as PwC, Volvo and Align Technology. We understand the urban fabric and the psychographics of Pomeranian residents – from professionals in modern business centers (such as Olivia Business Centre or Alchemia), through the local community, to the millions of tourists exploring Gdańsk's lifestyle spots. By choosing professional ambient marketing in Gdańsk, you gain a partner able to turn a standard product launch into an engaging cultural event that generates huge organic reach (earned media) and a powerful return on investment.
