Today's consumer in the Kraków metropolitan area is bombarded every day with thousands of repetitive advertising messages and has developed a natural advertising blindness. At John Weston Group we know that effective ambient campaign organization in Kraków requires leaving the beaten track in favor of guerrilla marketing and advanced sensory experiences. Kraków, as one of the most important and most historic commercial markets in Poland, yet also one saturated with technology and tourism, rewards bold, smart and engaging projects. Experiential marketing lets your brand go beyond the smartphone screen or a traditional billboard and enter into direct, physical interaction with the audience in the urban space.
Our creative portfolio is built on unconventional projects for global brands and market leaders such as PwC, Volvo and Align Technology. We understand the urban fabric and the psychographics of Lesser Poland residents – from professionals at international corporations in modern business centers (the BPO/SSC sector in Czyżyny or Zabłocie), through Kraków's academic community, to the millions of tourists exploring the city's cultural map. By choosing professional ambient marketing in Kraków, you gain a partner able to turn a standard product launch into an engaging cultural event that generates huge organic reach (earned media) and a powerful return on investment.
