Ambient Campaigns and Experiential Marketing

We create projects that cannot be missed - we transform urban space into a field of creative communication that builds the reach of your brand.

Expert support in ambient marketing

Expert support in ambient marketing

As an experienced event agency, we know that in a world oversaturated with traditional advertising, an ambient campaign cuts through the noise more effectively than traditional forms of advertising and allows us to reach even those audiences resistant to traditional advertising. Our role is to design moments of surprise that can engage audiences and keep them in their daily grind. For us, ambient marketing is the art of using unconventional media and contexts, making it more interactive than traditional advertising and making your brand a topic of conversation. We operate nationwide, implementing campaigns in Warsaw, Wrocław, and wherever your target audience resonates.

Our effectiveness is demonstrated by the trust placed in us by global corporations. We have successfully completed projects for brands such as Pepsi, Volvo Group, and Align Technology. Working with such demanding partners has taught us that every ambient campaign must be technically flawlessly executed, ensuring that an unusual idea delights without generating technical controversy.

By choosing John Weston Group, you are choosing an expert who will transform a bold idea into a professional implementation with a nationwide reach.

TRUST OF MARKET LEADERS

We provide event solutions for global players and industry leaders. Choose a proven agency that flawlessly implements even the most complex business visions.
logo 7r
logo AMW
logo Archicom
logo Pepsi
logo Banialuka
logo Echo Investment
logo BBC Earth
logo Google
logo Fresenius Medical Care
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logo 7r
logo AMW
logo Archicom
logo Pepsi
logo Banialuka
logo Echo Investment
logo BBC Earth
logo Google
logo Fresenius Medical Care
logo Caleco
Kalisz logo
Kaufland logo
Medme logo
Millenium Bank logo
Mpk Wroclaw logo
Pelion logo
Pgf logo
Magic Movers logo
VOLOV logo
sfr logo
Kalisz logo
Kaufland logo
Medme logo
Millenium Bank logo
Mpk Wroclaw logo
Pelion logo
Pgf logo
Magic Movers logo
VOLOV logo
sfr logo
Raw Paleo logo
Rymarz Zdort logo
Skanska logo
Urtica logo
Wroclaw Miasto Spotkan logo
Yoon logo
align logo
Invisalign logo
logo green factory
Raw Paleo logo
Rymarz Zdort logo
Skanska logo
Urtica logo
Wroclaw Miasto Spotkan logo
Yoon logo
align logo
Invisalign logo
logo green factory

Check us out

Scope of activities

  • Ambient concept and strategy
    We design unique mechanisms and scenarios that use city architecture or unusual objects to communicate your brand. We select various forms of ambient marketing, advertising can take both outdoor and indoor variants.
  • Custom technical production
    We take full responsibility for the construction of unusual structures, urban installations, and the modification of existing media for ambient advertising purposes.
  • Site selection and permits
    We act professionally in obtaining consents to occupy public space, taking care of the legal aspects and safety of non-standard ambient advertising. The choice of location is crucial for the effectiveness of an ambient campaign and requires precise adjustment to the target group.
  • Modern technology and sensors
    We implement interactive, sound and scent solutions that make your campaign appeal to all the recipients' senses. Thanks to this, audience engagement increases and the advertising message becomes part of the experience.
  • Coordination and operational supervision
    We provide full logistics, technical service, and staff support, ensuring your installation looks impeccable throughout the campaign.

Ambient Campaign for your brand

Discover how professional ambient marketing can revolutionize the perception of your brand. Ambient advertising is a unique form of advertising that stands out from the competition. As an experienced event agency, we offer comprehensive implementation of ambient campaigns that effectively break the mold and surprise audiences at the most unexpected moments, in surprising locations, and in the most unexpected places in the urban environment.

Our signature ambient marketing transforms any unusual medium into an effective tool for building your brand's reach; ambient marketing emphasizes the element of surprise, strong emotions, and positive associations, building a positive brand image.

Our professional ambient advertising includes full support—from a bold creative strategy, through obtaining legal permits, to the final installation of the ambient advertising installation.

Types of

ambient activation

  • Installations in urban spaces

    Installations in urban spaces

    Large-format objects, sculptures or unusual architectural interventions that become a natural background for photos and social media stories, appear in unusual places and public spaces, effectively attract the attention of passers-by and encourage sharing on social media.

  • Ambient advertising on non-standard media

    Ambient advertising on non-standard media

    The use of bus stops, underpasses, public transport vehicles or shop windows in a way that completely changes their original function.

  • Ambient participatory marketing

    Ambient participatory marketing

    Actions requiring interaction with the recipient - rewards for completing a task or experience zones in city traffic.

  • Phenomenal Launch Events

    Phenomenal Launch Events

    Product launches are achieved through a series of mysterious brand appearances in various locations across the city, building suspense and consumer curiosity, attracting attention thanks to the creative approach typical of creative campaigns and resulting in unforgettable experiences.

Comprehensive facilities

ambient campaigns

We provide the complete infrastructure for your campaign - from professional lighting systems to logistics services.

Location selection and technical audit

We search for places with the greatest reach potential. We check the load-bearing capacity of the substrate, access to power supply and the safety of the surroundings for the planned installation, so as to attract the attention of recipients and ensure that the advertisement is noticed primarily by people actually belonging to the target group. An improperly planned campaign in a poorly selected place may harm the brand's image.

Production and assembly of structures

We create an ambient advertising project from scratch. We make sure that the installations are durable, safe and resistant to weather conditions, because the implementation of a campaign requires careful technical preparation, and ambient advertising also carries operational and image risks.

Multimedia and special effects

We provide modern LED screens, 3D mapping, motion sensors, and audio systems that activate when the viewer interacts with your brand, making ambient advertising more interactive than standard forms of advertising. We also utilize augmented reality and interactive mirrors to enhance the advertising message.

Technical service and supervision

We provide promotional materials and 24/7 technical support in case of unforeseen events.

Premium branding and finishing

We design graphics, select materials and make sure that your brand logo is displayed in an aesthetic and legible way, which helps build the brand image and strengthens the perception of the campaign, creating a consistent experience with the brand.

What does cooperation look like?

step by step?

We turn creative ideas into reality: from precise briefings, through installation construction, to gathering viral reach.

Briefing and brainstorming

The first step is to analyze your message. We look for non-obvious associations, and we use the briefing to precisely tailor the message and placement to the target group, ensuring the campaign embeds itself in the recipients' memory. This makes the advertising message more relevant to everyday experiences.

Visual concept and pricing

We prepare 3D visualizations and a transparent cost estimate. At this stage, we also plan ambient activities in the most unexpected places to distinguish your brand from the competition. We present the planned locations and the technical implementation of your ambient campaign.

Production and testing

We test the durability of materials and the efficiency of electronics to ensure the installation is ready for contact with thousands of recipients, which helps implement an effective ambient campaign and reduce the risk of failure; at this stage, it is also easier to prepare an effective ambient campaign in terms of execution.

Implementation and assembly

We perform installation in urban spaces. As an event agency, we provide full logistical coordination.

Range Report and Disassembly

Once the campaign is complete, we efficiently dismantle the installation and restore the area to its original condition. We provide a report summarizing audience reactions; analyzing campaign effectiveness is crucial, so we take a comprehensive approach, assessing the effectiveness of ambient advertising and audience engagement. If the implementation generated shares, we also consider social media responses.

Many industries

We help

Each sector speaks a different language and has its own rules. We design events that respect industry standards while introducing a new quality and fresh energy that will distinguish your brand.

Find out what kind of event your company really needs

Choosing an event format is a business decision, not an aesthetic one. Instead of planning based on intuition, take 3 minutes to complete our short diagnostic survey. Our algorithm will identify the solution that will deliver the highest return on investment (ROI) for your organization and achieve your realistic goals.